What are Personas and Why Bother with Them? – Show & Tell Marketing

What are Personas and Why Bother with Them?


Frustrated - Getting Too Many Poor Quality Leads? 

(How Personas Help You Get High Quality Leads)

When you write with your persona in mind you get high quality qualified leads because you target the right person with the right content at the right time.

Click the video below because it gives you a brief overview of Personas

What is persona?

  • A persona is a semi fictional characterisation of your ideal customer based on fact
  • They are a person not entirely real, but not entirely fake either because they are made up by trends and patterns you’ve gathered from studying your real customers.

Benefits of Personas

  • When content is targeted to a persona the reader is far more likely to engage with your content
  • When people engage with your content they are more likely to connect with you
  • Personas help send you qualified leads who are looking for your product or service.

Negative personas = Higher Productivity

While a buyer persona is a representation of your ideal customer, it helps you to remove people you don’t want as a customer.

If you take the time to create negative personas, you’ll have the added advantage of being able to segment out the “bad apples” from the rest of your contacts, which can help you achieve a lower cost-per-lead and cost-per-customer (and see higher sales productivity).

Save time and money

A well researched persona will save you time and money because your marketing is now focussed on people who are interested in and need your service to help them resolve the issues they are facing.

If you are looking for some practical methods for gathering the information you need to develop personas click on this link and download our free PDF 'How To Create Buyer Personas for Your Business.'

 

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