My wife Mary and I have been in the film, television and corporate video industry for over 40 years. On this occasion we were 1,110 kilometres from Perth, 1,656 Ks from Adelaide (the next major city) and 11 Ks from the nearest road. It is a remote, rugged and potentially dangerous land.
So, why did we buy choose to buy the equipment and vehicle we did? The answer is simple.
We purchased Sony video equipment and a Toyota Landcruiser because both of those companies have solid reputations for quality and reliability. And they have never let us down.
We trust them. And when you travel to remote locations like the Nullarbor, you need to trust your equipment and vehicle.
The point is people don’t trust a product, they trust the company or the person who makes the product or provides the service.
First trust appears subconsciously.
Then the mind evaluates … intentions, expectations and hopes. It evaluates the value and costs of benefits.
These evaluations occur within the limbic system. Within this group of nuclei, many emotions, including distrust, fear, goodwill and trust compete. Each emotion offers a behaviour option.
When goodwill and rationality prevail in this network, trust can be selected. Once selected, the emotion makes a person decide to rely on the “trustee” with the care of her children, or to accept his/her advice. If the distrust emotion dominates, it compels avoidance of commitment. Read more...
YES! And the best way to build trust online is with video.
There are 4 main types of video taht help you do this
Every style of video is valuable and all help to start the process of building trust with your potential customers.
Remember!!! People buy from People they know, like and trust. The feel-good trust emotion plays a huge part in any buying decision.
Explore our post that explainsThe Role Of Emotion In Building Trust (And How You Can Leverage the Emotion)
Traditional marketing is becoming less and less effective by the minute and there is a better way.
Enter content marketing!
But what exactly is content marketing?
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. via What Is Content Marketing?
The most critical element of content marketing is what it is not. Content marketing is not selling. It is not about promoting your product.
Content Marketing is writing and posting articles that inform and educates your target market.
Instead of selling, deliver information that makes your buyer more intelligent.
If businesses deliver consistent, ongoing, valuable information to buyers, they will win more business. They will be rewarded with the readers business and loyalty. Via What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Source
Content Marketing is one of the most efficient and profitable lead generation strategies available.