lead generation – Show & Tell Marketing

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How to Build Trust Online


Think About it...
Do You Really Know Why You buy What You Buy?
This is Nullarbor Plain

This is the Nullarbor Plain in Western Australia

My wife Mary and I have been in the film, television and corporate video industry for over 40 years. On this occasion we were 1,110 kilometres from Perth, 1,656 Ks from Adelaide (the next major city) and 11 Ks from the nearest road.  It is a remote, rugged and potentially dangerous land.

So, why did we buy choose to buy the equipment and vehicle we did? The answer is simple.


We purchased Sony video equipment and a Toyota Landcruiser because both of those companies have solid reputations for quality and reliability. And they have never let us down.

We trust them. And when you travel to remote locations like the Nullarbor, you need to trust your equipment and vehicle.

So what is trust?

  1. Trust is a positive emotion, which generates confidence in the mind
  2. The mind triggers the trust emotion after complex rational and empathic evaluation
  3. Trust generates greater energy and interest in ventures
  4. It grants a person goodwill towards another, while inhibiting fears concerning his/her reliability

The point is people don’t trust a product, they trust the company or the person who makes the product or provides the service. 

How do you establish trust?

First trust appears subconsciously. 

Then the mind evaluates … intentions, expectations and hopes. It evaluates the value and costs of benefits.

These evaluations occur within the limbic system. Within this group of nuclei, many emotions, including distrust, fear, goodwill and trust compete. Each emotion offers a behaviour option. 

When goodwill and rationality prevail in this network, trust can be selected. Once selected, the emotion makes a person decide to rely on the “trustee” with the care of her children, or to accept his/her advice. If the distrust emotion dominates, it compels avoidance of commitment. ​Read more...  

Can we BUILD TRUST online?

YES! And the best way to build trust online is with video. 

There are 4 main types of video taht help you do this

  1. Explainer videos
  2. Company Story videos
  3. Product videos
  4. Testimonial videos

Every style of video is valuable and all help to start the process of building trust with your potential customers. 

Remember!!! People buy from People they know, like and trust. The feel-good trust emotion plays a huge part in any buying decision.

Explore our post that explainsThe Role Of Emotion In Building Trust (And How You Can Leverage the Emotion)

Consumers are Changing Their behaviour so how do we reach them? (Enter content marketing!)

Traditional Marketing is dying

Traditional marketing is becoming less and less effective by the minute and there is a better way.

Enter content marketing!

But what exactly is content marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. via What Is Content Marketing?

The most critical element of content marketing is what it is not. Content marketing is not selling. It is not about promoting your product.

Content Marketing is writing and posting articles that inform and educates your target market.

Instead of selling, deliver information that makes your buyer more intelligent.

If businesses deliver consistent, ongoing, valuable information to buyers, they will win more business. They will be rewarded with the readers business and loyalty. Via What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Source

Content Marketing is one of the most efficient and profitable lead generation strategies available.

Click to read a more in-depth article

6 Tips to Get Your Blog to Become a Lead Generation Robot (And Produce High Quality leads)


6 tips to get your blog generating traffic and qualified leads

Blogging generates high quality leads

In 2006 blogging was recognised as a proven and effective way to drive targeted traffic to websites generating quality leads.

Marketing and lead generation is one of the hardest tasks for business owners because they simply lack the time to devote to marketing. It is also listed as one of the most stressful jobs for business owners.

These tips will help you and if you apply them you will start to generate more qualified leads. 

1. Know your target market

When you send an email, you must have an address because if you don’t it won’t go anywhere.

It is the same when you’re writing an article or a post. Avatars are vital to make sure you get quality.

Who are you writing to?

Why are you writing to them?

What action do you want them to take?

2. Long-tail-keywords

Obviously we want to use the keywords out potential customers are searching for.

Long-tail-keywords are the only safe way to generate quality leads because they flow naturally into the article. They make sense to a human reading the article.

Because Google have removed keywords from their algorithm and Meta tags aren’t the powerhouse they once were.

3. Post regularly

Regular content not only increases the number of different keywords people may be searching for, but also helps establish your online reputation, credibility. It also builds rapport and trust. 

4. Post trending content 

When you provide quality content relevant to your target audience you please Google, their customers and Google rewards you by driving more traffic to your website which generates more high-quality leads for your business.

5. Promote your content to social media

Apart from the public exposure, there is another excellent reason for posting to your social media channels.

Facebook, LinkedIn and Twitter are seen by the search engines as quality sites. When you link snippets promoting your post back to your website blog you improve your website’s ranking.

Add YouTube to that and you are on a winner.

6. The power of video

I don’t think anyone can seriously question the fact that video is one of the most proven and reliable and effective marketing and communication tools in history.

When you upload a video to Facebook, Linkedin, Twitter, YouTube and Vimeo you are reaching a massive audience.

Remember, YouTube is the second largest search engine. Use this combination and you have the best of both worlds.

Smart phones & tablets

Today, it’s rare to find someone not carrying a smartphone or some other device to connect to the Internet.

In fact, there have been concerns whether constant online connectivity is replacing actual physical meetings. Reference

blogging on smart phones and tablets

In simple terms, a significant majority of consumers spend a majority of their time online. Businesses have recognized this trend and have invested in building a strong online presence.

This is the reason that businesses need to focus on embracing platforms that can help them in reinforcing their brand message. One of the most effective platforms when it comes to branding is your business blog.  Via: 

5 Key advantages of blogging

  1. Gets more targeted traffic to your website
  2. Creates a powerful authority boost for your brand
  3. Gains long term results and traffic
  4. Builds greater brand awareness
  5. Add video and reach a massive audience

Now is the time to get started

So, if you haven’t started your blog yet now is the time.

Create a blog and keep publishing high quality content to attract more customers, enhance brand awareness and generate high quality leads.

If you don’t have the time to create content or make a video contact Alan from Show & tell marketing on +61  (0) 414 288 050

Are You Struggling to Generate High Quality Leads for Your Business?

Marketing struggle dINqsvLead Generation can be a struggle for business owners.

In the Nineties we didn’t have a choice.

We had to make cold calls and go out looking for our next customer. It was push marketing.

Push marketing is history because it takes time, heaps of energy, is expensive and can be very demoralising.

The Internet and Content Marketing has changed all of that!
Content marketing is any marketing that involves the creation and sharing of media and publishing content to acquire and retain customers.
The type of content businesses share is closely related to what they sell. Wikipedia – Content Marketing

Content Marketing – the new SEO?

The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can … create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push. Reference

Content Marketing – doing away with tyre kickers

This way of generating quality leads is also known as Content Marketing. The idea is for your content to reach your target market at the time they are looking for your service. They are ready to buy. Content Marketing achieves this by using long-tail-keywords.

long-tail-keyword phrases

By using long-tail-keyword phrases Google (and the other search engines) have a much better idea of what your blog post is about. If your content has one topic with keyword phrases appearing naturally throughout the content then web surfers  potential customers searching for your product or service your content is more likely to be found.

It works like magic because you are giving Google what they want. High quality educational content which means that your customers come to you. Content Marketing or Inbound marketing!

The white lies of SEO

Let’s begin this process by telling a lie.

Queens crown ysbxdt“Content is king.”

Bull hockey. The king doesn’t rule jack squat. A truer statement is this: If content is king, then the user is queen, and she rules the universe. Let’s say that again, because this is important.   “The user is queen, and she rules the universe.”

Google do not care about you or your business!

Google’s customers are the Queens – the people who use their service to find quality answers to queries. 

Google only cares about your content inasmuch as it answers the user’s search query. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for.  Reference

With this in mind it’s important to know your target market’s pain points.

Create content closely related to your business

Why are they looking for your service?

What problem do you solve for them?

What information do they need to know about your industry?

How can you educate them about your niche?

Lead Generation 8EZL8kThe answers to these questions provide you with the topics your potential customers want to know about. The idea is to create content that gives them the information they need. If the information you provide is real relevant and educational then the viewer with begin to develop trust in your service. 

Your content demonstrates that you know your business and potential customers are more likely to respond to your call to action whatever that maybe. 

What do Google want?

Google state very clearly that they will reward high quality, educational content that is relevant to the person using their service searching for answers to their query. It isn’t just what Google want – it’s what they demand! 

SEO tricks of the trade will not survive. Good relevant content will survive because everyone wins!

A win, win, win situation.

Win win L8yt94Google win because their customer is happy. Their customer wins because they have found the answer to their issue. You win because the web surfer has found your product or service.

Content marketing is essential for anyone who is looking to take his or her business to the next level.

What you likely already know is that an image can say more than 1000 words of text. Visual content are gaining increasing popularity across almost every major social network, including Pinterest, Instagram, Facebook, Twitter, LinkedIn. via Source:   

The most powerful combination  

Content Marketing, still images and video — the ultimate marketing and lead generating combination in history.

Content with relevant images receive 94% more views than content that’s just a few lines of text. 

Post with feature images enjoy a 94% better Still images are included in the post important to include as a feature image and within the content.  We discuss more about this in a coming post.

To learn how we can use this powerful combination to help you generate high quality leads Email or call Alan +61 (0) 414 288 050


 P.S. With over 40 years owning and operating our business in the film, television and corporate video industry we have the experience to help you create relevant content and to blast it out to a massive audience creating qualified leads for your business. 



Image Attributions

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Image courtesy of stockimages at FreeDigitalPhotos.net



Google Rewards High-Quality Educational Content With Higher Rankings

winning_value_propositionSearch engine updates are rewarding high-quality content with better page rankings at the expense of thinly disguised content that merely provides a vehicle for inserting a lot of keywords and provides little or no value to the reader.

Google’s Panda update is a search filter designed to prevent sites with poor quality content from creeping onto Google’s page one at the expense of a website that gives value to Google’s customer’s…

…the people who are looking for value information.

Quality content set to win!

The Quality Update, previously known as the Phantom Update, singled a massive change in Google’s approach.

Google will favour websites that educate their audience by providing high quality, valuable information with better rankings.

Blogs that educate will win!

Blog posts are an excellent way to give Google what they want. Great content that informs and provides high value to the readers.

When you put value into your posts, most of your traffic will come to you Via your blog. It also means that people stay on your site longer because they are interested in the content you’re providing. All of this means more traffic and more qualified leads. Qualified leads mean more conversions into sales. But time is an issue for most business owners.

How can you find the time to creating the content?

We understand that creating the content is a major challenge for most businesses. That is why we offer the content marketing services we do.

We can help.

Call Alan +61 (0)414 288 050 or email and find out how we can help you have the best of both worlds!

P.S. We also use video to get your business in front of a massive audience.