Tag Archives forinbound marketing

Consumers are Changing Their behaviour so how do we reach them? (Enter content marketing!)

Traditional Marketing is dying

Traditional marketing is becoming less and less effective by the minute and there is a better way.

Enter content marketing!

But what exactly is content marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. via What Is Content Marketing?

The most critical element of content marketing is what it is not. Content marketing is not selling. It is not about promoting your product.

Content Marketing is writing and posting articles that inform and educates your target market.

Instead of selling, deliver information that makes your buyer more intelligent.

If businesses deliver consistent, ongoing, valuable information to buyers, they will win more business. They will be rewarded with the readers business and loyalty. Via What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Source

Content Marketing is one of the most efficient and profitable lead generation strategies available.

Click to read a more in-depth article

Are You Struggling to Generate High Quality Leads for Your Business?

Marketing struggle dINqsvLead Generation can be a struggle for business owners.

In the Nineties we didn’t have a choice.

 
We had to make cold calls and go out looking for our next customer. It was push marketing.

Push marketing is history because it takes time, heaps of energy, is expensive and can be very demoralising.

 
The Internet and Content Marketing has changed all of that!
 
Content marketing is any marketing that involves the creation and sharing of media and publishing content to acquire and retain customers.
 
The type of content businesses share is closely related to what they sell. Wikipedia – Content Marketing

Content Marketing – the new SEO?

The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can … create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push. Reference

Content Marketing – doing away with tyre kickers

This way of generating quality leads is also known as Content Marketing. The idea is for your content to reach your target market at the time they are looking for your service. They are ready to buy. Content Marketing achieves this by using long-tail-keywords.

long-tail-keyword phrases

By using long-tail-keyword phrases Google (and the other search engines) have a much better idea of what your blog post is about. If your content has one topic with keyword phrases appearing naturally throughout the content then web surfers  potential customers searching for your product or service your content is more likely to be found.

It works like magic because you are giving Google what they want. High quality educational content which means that your customers come to you. Content Marketing or Inbound marketing!

The white lies of SEO

Let’s begin this process by telling a lie.

Queens crown ysbxdt“Content is king.”

Bull hockey. The king doesn’t rule jack squat. A truer statement is this: If content is king, then the user is queen, and she rules the universe. Let’s say that again, because this is important.   “The user is queen, and she rules the universe.”

Google do not care about you or your business!

Google’s customers are the Queens – the people who use their service to find quality answers to queries. 

Google only cares about your content inasmuch as it answers the user’s search query. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for.  Reference

With this in mind it’s important to know your target market’s pain points.

Create content closely related to your business

Why are they looking for your service?

What problem do you solve for them?

What information do they need to know about your industry?

How can you educate them about your niche?

Lead Generation 8EZL8kThe answers to these questions provide you with the topics your potential customers want to know about. The idea is to create content that gives them the information they need. If the information you provide is real relevant and educational then the viewer with begin to develop trust in your service. 

Your content demonstrates that you know your business and potential customers are more likely to respond to your call to action whatever that maybe. 

What do Google want?

Google state very clearly that they will reward high quality, educational content that is relevant to the person using their service searching for answers to their query. It isn’t just what Google want – it’s what they demand! 

SEO tricks of the trade will not survive. Good relevant content will survive because everyone wins!

A win, win, win situation.

Win win L8yt94Google win because their customer is happy. Their customer wins because they have found the answer to their issue. You win because the web surfer has found your product or service.

Content marketing is essential for anyone who is looking to take his or her business to the next level.

What you likely already know is that an image can say more than 1000 words of text. Visual content are gaining increasing popularity across almost every major social network, including Pinterest, Instagram, Facebook, Twitter, LinkedIn. via Source:   

The most powerful combination  

Content Marketing, still images and video — the ultimate marketing and lead generating combination in history.

Content with relevant images receive 94% more views than content that’s just a few lines of text. 

Post with feature images enjoy a 94% better Still images are included in the post important to include as a feature image and within the content.  We discuss more about this in a coming post.

To learn how we can use this powerful combination to help you generate high quality leads Email or call Alan +61 (0) 414 288 050

Alan-Cox-Presentation-details_

 P.S. With over 40 years owning and operating our business in the film, television and corporate video industry we have the experience to help you create relevant content and to blast it out to a massive audience creating qualified leads for your business. 

 

 

Image Attributions

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Image courtesy of stockimages at FreeDigitalPhotos.net