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6 Tips to Get Your Blog to Become a Lead Generation Robot (And Produce High Quality leads)

Blogging

6 tips to get your blog generating traffic and qualified leads

Blogging generates high quality leads

In 2006 blogging was recognised as a proven and effective way to drive targeted traffic to websites generating quality leads.

Marketing and lead generation is one of the hardest tasks for business owners because they simply lack the time to devote to marketing. It is also listed as one of the most stressful jobs for business owners.

These tips will help you and if you apply them you will start to generate more qualified leads. 


1. Know your target market

When you send an email, you must have an address because if you don’t it won’t go anywhere.

It is the same when you’re writing an article or a post. Avatars are vital to make sure you get quality.

Who are you writing to?

Why are you writing to them?

What action do you want them to take?

2. Long-tail-keywords

Obviously we want to use the keywords out potential customers are searching for.

Long-tail-keywords are the only safe way to generate quality leads because they flow naturally into the article. They make sense to a human reading the article.

Because Google have removed keywords from their algorithm and Meta tags aren’t the powerhouse they once were.


3. Post regularly

Regular content not only increases the number of different keywords people may be searching for, but also helps establish your online reputation, credibility. It also builds rapport and trust. 

4. Post trending content 

When you provide quality content relevant to your target audience you please Google, their customers and Google rewards you by driving more traffic to your website which generates more high-quality leads for your business.


5. Promote your content to social media

Apart from the public exposure, there is another excellent reason for posting to your social media channels.

Facebook, LinkedIn and Twitter are seen by the search engines as quality sites. When you link snippets promoting your post back to your website blog you improve your website’s ranking.

Add YouTube to that and you are on a winner.

6. The power of video

I don’t think anyone can seriously question the fact that video is one of the most proven and reliable and effective marketing and communication tools in history.

When you upload a video to Facebook, Linkedin, Twitter, YouTube and Vimeo you are reaching a massive audience.

Remember, YouTube is the second largest search engine. Use this combination and you have the best of both worlds.


Smart phones & tablets

Today, it’s rare to find someone not carrying a smartphone or some other device to connect to the Internet.

In fact, there have been concerns whether constant online connectivity is replacing actual physical meetings. Reference

blogging on smart phones and tablets

In simple terms, a significant majority of consumers spend a majority of their time online. Businesses have recognized this trend and have invested in building a strong online presence.

This is the reason that businesses need to focus on embracing platforms that can help them in reinforcing their brand message. One of the most effective platforms when it comes to branding is your business blog.  Via: 

5 Key advantages of blogging

  1. Gets more targeted traffic to your website
  2. Creates a powerful authority boost for your brand
  3. Gains long term results and traffic
  4. Builds greater brand awareness
  5. Add video and reach a massive audience

Now is the time to get started

So, if you haven’t started your blog yet now is the time.

Create a blog and keep publishing high quality content to attract more customers, enhance brand awareness and generate high quality leads.

If you don’t have the time to create content or make a video contact Alan from Show & tell marketing on +61  (0) 414 288 050

Google Rewards High-Quality Educational Content With Higher Rankings

winning_value_propositionSearch engine updates are rewarding high-quality content with better page rankings at the expense of thinly disguised content that merely provides a vehicle for inserting a lot of keywords and provides little or no value to the reader.

Google’s Panda update is a search filter designed to prevent sites with poor quality content from creeping onto Google’s page one at the expense of a website that gives value to Google’s customer’s…

…the people who are looking for value information.

Quality content set to win!

The Quality Update, previously known as the Phantom Update, singled a massive change in Google’s approach.

Google will favour websites that educate their audience by providing high quality, valuable information with better rankings.

Blogs that educate will win!

Blog posts are an excellent way to give Google what they want. Great content that informs and provides high value to the readers.

When you put value into your posts, most of your traffic will come to you Via your blog. It also means that people stay on your site longer because they are interested in the content you’re providing. All of this means more traffic and more qualified leads. Qualified leads mean more conversions into sales. But time is an issue for most business owners.

How can you find the time to creating the content?

We understand that creating the content is a major challenge for most businesses. That is why we offer the content marketing services we do.

We can help.

Call Alan +61 (0)414 288 050 or email and find out how we can help you have the best of both worlds!

P.S. We also use video to get your business in front of a massive audience.

What Are Long-Tail Keywords?

Long tail keywords

Long tail keywords

Long tail keywords are those three and four keyword phrases that are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are going to buy. In virtually every case, specific searches are far more likely to convert to sales. General generic searches tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. Reference Three good reasons to target long tail keywords! | Wordtracker Academy

Long-tail = Buying keywords

Long tail keywords are buying keywords because they are longer and far more specific.

They occur naturally

Because they are a natural part of your content, you are far more likely to rank higher without having to pay for them.

When you use long tail keywords, you save money on your pay-per-click campaigns because the competition is far less fierce.

How to use your long-tail-keywords

Another must do to use your long tail keywords in your title, content, meta tags, description and main headline because the search engines will know what your page is all about. Remember, they want to connect you with people who are looking for the quality content you are publishing.

Google’s customers become your customers.

When people are close to the buying stage, they search on more specific keywords that describe more closely what they’re looking to buy. That’s why they are the buying keywords.

 Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. 

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Reference Long-Tail Keywords: A Better Way to Connect with Customers [PPC U]

More from Yoast

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

The longer and more specific the search terms are, the higher the chances of conversion are. Reference: https://yoast.com/focus-on-long-tail-keywords/

Lots of visitors do not necessarily convert into lots of sales!

With the emergence of the internet, possible target audiences became quite large, even if the product is only wanted by a very small percentage of the people. The wideness of the internet thus makes your niche product profitable and the ranking on long tail keywords important. Reference: https://yoast.com/focus-on-long-tail-keywords/

So, what are long-tail-key-words?

  1. They are longer and than a single keyword
  2. They are more specific to the product or service you’re selling
  3. They are used by people who are looking to buy
  4. They generate less traffic but provide more qualified leads
  5. They are a natural part of your content

How to use long-tail-keywords

If you want to know how to use long-tail-keywords but don’t have the time Show & Tell Marketing do 97% of the work for you.

Call Alan on +61 (0) 414 288 050 or email now and get started generating new qualified leads using long tail keywords.

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