Push marketing is history because it takes time, heaps of energy, is expensive and can be very demoralising.
Content Marketing – the new SEO?
The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can … create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push. Reference
Content Marketing – doing away with tyre kickers
This way of generating quality leads is also known as Content Marketing. The idea is for your content to reach your target market at the time they are looking for your service. They are ready to buy. Content Marketing achieves this by using long-tail-keywords.
By using long-tail-keyword phrases Google (and the other search engines) have a much better idea of what your blog post is about. If your content has one topic with keyword phrases appearing naturally throughout the content then web surfers potential customers searching for your product or service your content is more likely to be found.
It works like magic because you are giving Google what they want. High quality educational content which means that your customers come to you. Content Marketing or Inbound marketing!
The white lies of SEO
Let’s begin this process by telling a lie.
“Content is king.”
Bull hockey. The king doesn’t rule jack squat. A truer statement is this: If content is king, then the user is queen, and she rules the universe. Let’s say that again, because this is important. “The user is queen, and she rules the universe.”
Google do not care about you or your business!
Google’s customers are the Queens – the people who use their service to find quality answers to queries.
Google only cares about your content inasmuch as it answers the user’s search query. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for. Reference
With this in mind it’s important to know your target market’s pain points.
Create content closely related to your business
Why are they looking for your service?
What problem do you solve for them?
What information do they need to know about your industry?
How can you educate them about your niche?
The answers to these questions provide you with the topics your potential customers want to know about. The idea is to create content that gives them the information they need. If the information you provide is real relevant and educational then the viewer with begin to develop trust in your service.
Your content demonstrates that you know your business and potential customers are more likely to respond to your call to action whatever that maybe.
What do Google want?
Google state very clearly that they will reward high quality, educational content that is relevant to the person using their service searching for answers to their query. It isn’t just what Google want – it’s what they demand!
SEO tricks of the trade will not survive. Good relevant content will survive because everyone wins!
A win, win, win situation.
Google win because their customer is happy. Their customer wins because they have found the answer to their issue. You win because the web surfer has found your product or service.
Content marketing is essential for anyone who is looking to take his or her business to the next level.
What you likely already know is that an image can say more than 1000 words of text. Visual content are gaining increasing popularity across almost every major social network, including Pinterest, Instagram, Facebook, Twitter, LinkedIn. via Source:
The most powerful combination
Content Marketing, still images and video — the ultimate marketing and lead generating combination in history.
Content with relevant images receive 94% more views than content that’s just a few lines of text.
Post with feature images enjoy a 94% better Still images are included in the post important to include as a feature image and within the content. We discuss more about this in a coming post.
To learn how we can use this powerful combination to help you generate high quality leads Email or call Alan +61 (0) 414 288 050
P.S. With over 40 years owning and operating our business in the film, television and corporate video industry we have the experience to help you create relevant content and to blast it out to a massive audience creating qualified leads for your business.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net
Image courtesy of stockimages at FreeDigitalPhotos.net